Behaviour research

What the results say…

So far, we’ve found that when people learn about, and then test water, they are prompted to act to protect waterways!

We are currently conducting formal academic research with Carleton University on happiness, nature connectedness and water stewardship. Research is due in early 2021. Keep an eye on our social media accounts for updates on this!

Informally, we’ve been conducting research for the past few years! As we complete programs, such as this one funded by WWF-Canada and Loblaw, we usually ask our participants to fill out carefully designed questionnaires. This is so we can develop an understanding of how people’s relationships with water change as a result of testing it! So far, we’ve found that when people test the water, they end up feeling more connected to it and want to protect it as a result. This informs our “theory of change”, which says that when people learn about, and then test water, they are prompted to act to protect waterways.

Check out the impact reports below which explain the results of some of our programs in greater detail! 

Funding and Impact reports

WWF-Canada and Loblaw (2019)

Great Lakes Guardian Fund (2018)

LUSH Rangers (2018)

App and development (Lush 2017)

Ocean Explorer Wavemakers (2016)